But the best share one common theme: No one’s looking for the unsubscribe button while they are engrossed in the useful content. Some showcase new product images while others communicate their founders’ voices, values, and ideas. The best newsletters are read, shared, and referenced again and again. They feel much more personal,” says Owen Williams, whose weekly Charged newsletter and podcast reach over 30,000 readers. “Some of my most successful messages have been plain-text email blasts that look like they’re straight from me because they actually are. White space that puts a focus on your content can be better than a distracting background image. There’s more engagement than on social media, and for a lot of folks it drives the bulk of revenue,” says The Sunday Dispatches creator and former web designer Paul Jarvis.įlashy design ideas may look fun, but always keep function at the top of your design checklist. “ still the best way to connect with a community. Digital newsletters are crucial parts of marketing strategies, and designing a creative, useful newsletter will help you foster brand loyalty with your customers. Their name may sound old school, but newsletters are one of the best ways to directly connect with your audience and are frequently cited as a digital marketing communication with the best return on investment. Connection drives digital newsletter success.
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